Noah George - 7 Requirements for Making an Effective Real Estate Adviser

Stop for a moment and think about your advisors. Who are they? What do you look for when selecting them?

Most of the business owners and executive clients that we’ve worked with over the years have a team of advisors that typically include:

Accountant

Lawyer

Financial Advisor

Insurance Advisor

Few, if any, have a real estate advisor. Noah George often amazes me that while real estate is typically one of a business’ top three controllable expenses, there is no one connected to the business strategy to support real estate decisions.

Even when the time comes to hire a broker, I’ve learned that most people judge their satisfaction on whether they like the person, or think they’ve done a good job. The real estate world is very complex, and the decisions you make carry significant risk associated with them.

What should you look for in an advisor or broker? Focus on these seven attributes and you’ll see significantly better results:

Business Acumen — you need to hire a businessperson who can support your real estate, facility and/or space needs, not a real estate person who can support your business. When you interview advisors to make sure they understand business in general and your business specifically.

The team behind them — the one-man superstar agent may still play on TV, but in the real world, life is simply too complex. Make sure you understand who the team is the agent and how the agent/advisor is supported.

Who will do the work — in addition to understanding the team behind them, make sure that you are clear on who will be doing the work? Understanding everybody’s role is critical to creating the success you desire. Remember, that most agents spend the majority of their time finding new business and it’s the people behind them that do the actual work that you are going to rely upon.

Integrated Services — Noah George says It’s important that the agent/advisor you work with understanding and be directly able to support every aspect of the process. Make sure your agent/advisor has the understanding and ability to support construction management, vendor negotiation, facilities management and negotiation.

Conflicts — the real estate industry is fraught with conflicts, both hidden and otherwise. It is absolutely critical that you ensure that your agent/advisor provides a fiduciary level of service to you and your business.

Investigative abilities — How good is your agent/advisor at finding what isn’t obvious? When they review a lease do they see only what’s written, or do they understand how the landlord’s business is structured with the ability to connect those dots to a favorable negotiation position for you? This is only one small example of how this ability is important.

The network behind them — How good is the network of advisors, vendors, and influencers behind the person you are hiring? Remember, these are the people your advisor learns from and goes to when addressing your needs.

Noah George - The Keys to Success to Investing in Real Estate

Most real estate professionals flunk within the first few months of trying to create a business enterprise out of real estate investing. The trick begins with a beneficial marketing plan and then practicing a disciplined effort to the marketing plan on a even basis. There is a lot more required to succeed, and you will encounter more tips, tricks and unique real estate marketing techniques in this article.

Is there anyone in your town that doesn’t recognize that you buy homes or that you are a real estate professional? If so, you aren’t performing as well at marketing or rendering real estate investing information about your real estate investing business enterprise as well you could be. Noah George real estate investors telling all the time that they aren’t receiving seller phone calls and subsequently aren’t receiving the leads they need to find the real estate business deals they require to earn a living. I say increase the marketing and the sellers will Call. Not only that but if you are canvassing the world (or at least your area) that you buy problem real estate holdings, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.

One real estate professional was in a home, garden and hardware store a few calendar weeks ago and went past a couple of guys in an aisle. A conversation was heard while he walked by, I overheard one state, “That is the real estate man”. Now I had never known either of those men and have no idea who they are but that experience lets me acknowledge that I must be doing my business at letting the world to recognize my business is buying real estate in that area. There are many ways to let the area know that you are in the real estate investing profession and getting information out there that helps people realize you buy foreclosures, distressed real estate, do real estate short sales and have got a lot of real estate information and experience to flip properties.

Some methods are cheap and some are more expensive. You are going to have to attempt many things and acquire a feel for what brings about for you the best results in your region to get the calls you require to transact real estate deals. I have tried many forms of marketing methods for real estate commercial enterprises of all varieties and have come back to a few that consistently create enough leads for me to purchase the 2 or 3 real estate holdings and houses I want to purchase every single calendar month. They are as follows:

The classified advertisement in the most prominent newspaper in the region is by far the heaviest producer of leads for local real estate investors that I have determined. I understand it is costly and I understand there are instances it does not generate phone calls but if you are going to persist in the real estate investing business sector just place it in there and leave it. Get used to it making up part of the toll of performing the real estate business. You may expend about $350.00 a calendar month for my 4 line ad and that is the commercial range. I’d consider running it 365 days a year to constantly cue everyone that you are a real estate professional and you purchase real estate in their region.

Over the past few or so years I have watched many “real estate investor” ads come and go. Most folks put them in for a many or even just a couple of calendar weeks and then remove them or try just placing them in on the week ends. Noah George Real Estate Marketing just simply does not work this way. Put your real estate ad in the paper and leave it in there. It will more than make up for the price, trust me, and you will see after you finish your first deal. If you are distressed because there are real estate investors ads from many other investors in there, don’t be. They are there because they are getting responses. Just be sure to and actually answer your cell phone and keep it on all the time otherwise you’ll be squandering money.

When a fresh ad for real estate investor information shows up in my newspaper, I will always call on the advertisement. 9 times out of 10 I get a message device or answering service. This is a significant turn off to somebody who needs a resolution to their real estate trouble now. They want to speak to a person who can quiet their anxiety over their current issues with their home and tell them everything is going to be ok. Your answering device won’t do that, they need a human being. As for what to put in the advertising, you will have to work on this one. I have tried various idea and the one I have now hast not changed for over 4 years. I haven’t switched it because I get responses.

Now I have had other real estate professionals jockey for place and interchange their ad copy to be leading of mine in the column but it has not made whatsoever difference, at least as far as I can discern. Don’t worry about those things, just get the advertising out there and leave it. It could possibly take a bit of time, perhaps a several weeks to get going but sellers will telephone. As soon as you have your classified advertising running, then you should start working on your other marketing techniques right away. If you only go through one idea a week, within a few weeks or a couple of months you will have a significantly powerful real estate purchasing process.

Ads in the “Freebie” Papers

You might also run advertisements in the freebie papers in your local region or the region you want to conduct real estate investment deals. These are the “Thrifty Nickel”, or whatever they are named in your region. We run both a column ad and a display in this newspaper and expend about $175.00 or so a calendar month for these ads. They pull in seller leads reasonably well and have always rationalized the costs. Remember that these guys are usually open to talking terms on your rates and you will probably get a better rate if you commit to a longer advertising agreement.

Bandit Signs or Road Signs.

Bandit signs are great. They are some of the best lead producing tools around. I have yet to put out a bunch and not be bombed with calls right after I arranged my marketing. I just don’t position them out that often. I might place out a few to a half dozen or so a calendar month and the ones that continue and don’t get taken down continue to pull in phone calls. At an average price of less than $4.00 per sign, they are one of the greatest real estate marketing and advertising values available. Check the net for sign manufacturers for discount signage costs. I use 18 x 24 signs and set them at high traffic crossings around the town I wish to purchase houses in.

I also position a sign in the front yard immediately after purchasing any house. I have purchased several homes in the same regions as a result of marketing this way.

You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they do not bend like the wire ones, in addition, they are more less expensive and you can find just about any reasonably sized stick of wood or stake at your local hardware store for a really good value. Just get long lengths and trim down to fit.

Noah George - Using the Services of Real Estate Advisors

Most investors understand that the housing market goes in cycles. There are times when the market is doing great, and prices keep going up and up. Conversely, there are other times when the market is in a slump and the prices are depressed-that's where we are right now. And while many people see the down market as a bad thing, with the help of Noah George advisors a number of people can learn to try and capitalize on multifamily real estate investments when the market is down. With their help, you can profit even more when the market makes its way back up.

There is More to Real Estate Investing Than You Might Think

Investing in RE is more than just buying a house that is undervalued. Sure an undervalued home can be a good investment, but it sets the individual up for quite a bit of risk. Instead, a better way to make a real estate investment during a down market is to purchase multi-family units. Apartment buildings provide numerous streams of income from one property. That said, there are a number of benefits to multi-family properties.

The Many Advantages of Multifamily Investing

The biggest advantage to purchasing a building with multiple units is that there will almost never be a time when all the units are empty. This means that even in the event that a tenant decides to move out, you will still have revenue coming in from other tenants to help pay for the mortgage on the building. Of course, there is no guarantee that the units will always be filled, but it is less risky that investing in a single unit building. The law of averages works in your favor.

Now you might be thinking that with a property that has multiple units, there are also many more things that can go wrong. Along with more units come more upkeep and maintenance issues. But this problem can be solved by hiring a handyman service. By leasing a unit to a handy-man and not charging any rent, the building will stay well maintained, and you can avoid the cost out of pocket costs.

What about the Fact that Multifamily Real Estate is More Expensive?

Noah George says some might say that the downside to purchasing a multi-unit property is the price tag can be a bit higher than on a smaller single family residence. While this can be a detriment to those who are having trouble getting a loan, it is not always as big a deal as you might think. Many lenders will count signed leases as income, allowing the person purchasing the building to qualify for a much larger loan. You can also go in with other investors on a multifamily property, cutting down on the size of your initial investment.

Decrease Risk by Hiring Real Estate Investment Advisors

It's true that there are no guarantees with any investment. But there are ways to lessen the risk when investing in RE. Having a little business sense, and hiring the right real estate advisors will help a person learn how to mitigate risks and how to properly purchase, manage, and profit from multi-family properties.